Archive for Behind the Scenes
The Best Use Of Ustream By An Artist award goes to…
I never thought I’d find myself hosting a purple carpet premiere for a 16 year olds bio pic. Never Say Never. When the execs from Paramount Studio told me that they were going to simulcast our live stream on the big screens of the Nokia Live in LA where the premiere was held and on the big screens in New York City’s Times Square and Toronto’s Yonge-Dundas Square it seemed exceptional on a lot of levels. Then they brought me into a screening room to see the movie and I understood why they were pulling out all the stops.
The fact that my co-host for it was iJustine (who happens to be one of my favorite personalities) and that our show was going to be the exclusive live stream of the event made it even more exciting. Nothing gets my adrenaline going quite like doing a live show. When I arrived at Nokia for rehearsals they were still putting the finishing touches on the set up which included a purple carpet that ended up being a worldwide trending topic on Twitter once we went live. I even made a point of wearing a light purple shirt to go with it! My team and I had a good laugh about it in my trailer once I put it on cause I usually don’t even get a Christmas tree when the holidays come around.
If I have caught a case of Bieber fever, it definitely came in handy hosting this. When your first guest of the night is Rico Rodriguez from Modern Family and he runs with your suggestion to rap Ludacris’ verse from Baby, you know it’s about to be a special night. The purple carpet filled up with stars fast and the turn out was no coincidence: Rob Dyrdek told me the Biebs personally called him about coming and Francia Raisa told me Justin made a point of telling her to wear purple. One star who I can’t imagine will ever take direction on what to wear is young Willow Smith. Her unique style was on display once again so I asked her ”What’s the inspiration for your style” and she replied, “My mind.”
Talking to the guys that brought Justin into the spotlight was especially cool for me cause Scooter Braun and Usher have been friends of mine for years. When Scooter came up to our platform we celebrated like we had just won the Super Bowl. The head of Justin’s record label, the legendary LA Reid, admitted something to me that you actually won’t see in the movie. LA told me that he probably would’ve probably passed on Justin if he had known that most of the other record labels passed on him before Usher came into the picture.
Besides all the talk about the movie and it’s story, I had an interesting conversation with The Dream about the next chapter in Justin’s story and the music they’re working on now being more edgy. He said “If I can get away with edgy, I would love it.” I guess we’ll have to wait and see. Hopefully there’s a sequel.
Quddus with an exclusive and candid all access look at the entire Jonas Brothers 2010 Tour in Latin America.
Quddus with an exclusive and candid all access look at Mdot on the Camp Rock 2 Tour in Latin America.
It was just a few hours after the madness of New Years Eve. I found myself hanging out on the rooftop of a high rise loft building in downtown LA and there was a bonfire surrounded by people who spark fires of a different kind. The party was hosted by my friend Davey G whose talent as a musician is matched by his knack for bringing amazing people together. When my friends and I arrived there was a jam session in full swing.
Imagine sitting by a fire hearing this song...
Her name is Jamie Drake. After hearing her sing Plumbline my friend Brandon Cruz stood up and said “I wish I was a bad ass record executive so I could give you a record deal right now.” Considering how good she was, his reaction wasn’t even over the top. I was so entranced that I didn’t even whip out my camera so this description will have to make due. According to Jamie, it was a moment for her too, “It felt honest, like one of my favorite parts in Elizabeth Gilbert’s book Eat, Pray, Love where she quotes a friend of hers’ advice, “Tell the truth, tell the truth, tell the truth..” That is why I sing.”
The night managed to hit another stellar note when I met 3 of the people behind some of the most progressive activism movements I’ve seen in my lifetime. Kris Cuaresma-Primm worked with Tim Sexton (the executive producer of Live 8), Zach Jarvinen did the new media for Barack Obama’s push into the white house and Colette Weintraub helped Bono develop the Red campaign. Basically, the rock stars of philanthropy. When I noticed that Kris was wearing bowling shoes, his cool points went up even higher. The next night, the first evening of 2011, Davey got us together again to brainstorm what can be the next movement to change our world. It was such an amazing exchange of ideas.
Definitely the best way to spark 2011.
Kris Cuaresma-Primm on January 1st, 2011. (Photo by Jimmy Hammond)
This installment features their time in Argentina.
Krucial, Mateo, Erin Christine, Quddus and Sway
Erin Christine and Lyric having a good laugh
The artist and her director
Erin Christine performing Say
Erin Christine rocking the intimate crowd
88 Keys as the DJ on duty
The co-stars of the video, Silvestre Rasuk and Erin Christine
Erin Christine and Quddus celebrating an incredible premiere night.
The intimate premiere was held last Wednesday night at the Eldridge in New York City. It featured 88 Keys on the turntables, a special live performance by Erin Christine and the world premiere of her debut video Say, directed by Quddus. The cast of the video was joined by tastemakers like Grammy winning music producer Krucial Brothers, MTV News’ Sway and close friends of everyone involved with the project. Definitely a special night.
Quddus and Disney Channel star Tiffany Thornton have an eventful day helping to build a home with Habitat For Humanity.
Brandon Cruz: “I couldn’t have been happier to put this piece together. Here is my present to you, my friend. Much love, brotha!” July 10th, 2010
The music featured is Jon Brion’s “Theme” from the Eternal Sunshine Of The Spotless Mind soundtrack and appearances include Victor Rasuk, Naturi Naughton, Mateo and many more.
The photos below are courtesy of Brian McGee and Kevin Boston.
The night started with a private party by the pool
Mateo, Adar Wellington, Erika Hamilton and Quddus
Victor Rasuk and Quddus
Toasting to 30 years of life for Quddus
Hill Harper, Quddus and Naturi Naughton
Thanks to Drai’s for the fancy dancers
The party got all the way turned up once we took it from poolside to our tables inside
Ibn Jasper and Quddus
The birthday boy feeling good
DJ Eque, Melody Ehsani and Grasie Mercedes
California Swag District and their surprise performance of ‘Teach Me How To Dougie’
Michael Bruno from Honor Society and Breegan Heuer
The cake arriving in style
No matter how old we get sparklers on cake are still cool
Some of y’all may still be stewing about his comments in that Playboy interview. I highly recommend you GET OVER IT. He’s human and you are too. Here’s a look at what the best of him is about courtesy of 13th Witness